Purcell Appointed Vice President of Business Development and Strategic Planning

Thursday, October 18, 2012

Beth Purcell, BS, MHA, JD, has joined The Reading Hospital and Medical Center as Vice President, Business Development and Strategic Planning.

In this new position, Purcell will evaluate and coordinate all plans to position TRHMC as the most progressive and innovative healthcare leader in the community and assess all factors related to the health system’s strategic plan. She will also position the strengths of TRHMC’s existing programs to best serve the community.

Purcell will also develop a strategy to strengthen relations between the independent physician community and the two physician medical groups.

Purcell comes to the Hospital from Chicago, having served in leadership roles in the Advocate Health Care System since 2006, most recently as Vice President, Business Development and Specialty Service Platforms, for Advocate South Suburban Hospital in Hazel Crest, Ill. There, she had responsibility for strategic planning and business network development, community relations and programming, public relations and marketing, government relations, medical staff and continuing medical education, and operational oversight for cancer, women’s, wellness and ambulatory clinics, skilled nursing and therapies, and the robotic platform.

Purcell also previously held the positions of Director, Business and Consulting Services for Neurosource, and served as healthcare consultant and attorney in the Chicago area. She was a David A Gee Administrative Fellow in Administration at Barnes-Jewish Hospital, and worked in the legal counsel and strategic planning department at Sister of Mercy network in St. Louis, Mo. Her business experience also includes positions in marketing and project management with Information Resources, Inc., and Shurfine International, both in the Chicago area.

Purcell holds a bachelor’s degree from Cornell University, Ithaca, N.Y., and earned her juris doctor and master’s degree in health administration degrees from Saint Louis University School of Law and School of Public Health. She also holds a certificate degree in project management from Harvard University School of Public Health.